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Brand Protection

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“Targeting brands was like discovering gunpowder for environmentalists.”
— Greenpeace Member

General counsels and defense lawyers are not in the legal business. They are in the brand protection business.

The most valuable asset companies own is the tiny piece of real estate in the minds of their customers and prospects. It means they recognize who you are and what you stand for.

Brand attacks are no accident. They are a strategy.

 

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