Global Investigations                      °                     Corporate Security Services

Countering an Attack

You are under attack. It’s in front of your most critical audiences. There doesn’t seem to be a place to hide. Your adversaries maximize news coverage about you at every turn. You’ve got to fight back. But you also have to pick the right time.

When you are under attack, your adversaries have all the advantages.

You need to get information.

• What do your investigators tell you?
• What are your liabilities?
• What are your options?

Sometimes, the best media strategy is to say nothing, but you have to do it right. You have to tell it to reporters in a way that keeps them open to your message.

Sometimes it is best to orchestrate counterpunches from other sources.

Sometimes it is best to have esteemed allies who can tell your side of the story.

When you are under attack, first gather critical intelligence, then you can choose to merely escape or to counterattack.