Global Investigations                      °                     Corporate Security Services

Product Liability

When you’re under attack, the first instinct is to defend. Too often, though, it’s easy under pressure to forget the most important point of view – your customer’s.

What does the consumer think about the “no comment” she reads in her morning newspaper? Will the spokesman in a dark suit and red tie reassure her? Do people who plunk down money for what you sell want to hear from a “legal mouthpiece”?

In a product liability crisis, the messenger is more important than the message. What people see is far more important than what they hear.

Select and train the right messengers who embody trust verbally and physically. Then make sure what they say means something to your customers.