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“What is the rule?  Protect yourself at all times.”
— Boxing Manager Frankie Dunn (“Million Dollar Baby”)

Rest assured, where there’s a crisis, the plaintiffs’ bar, regulators and Non-Governmental Organizations are watching, listening, and waiting to pounce. Bad news stories in a local paper, a misfired communication, a statement either too aggressive or not aggressive enough can lead to class actions and multi-jurisdictional exposure, new regulation, and new adversaries - that all understand how to communicate.

In cases like these, becoming a smaller target is the best path to survival. When it comes to the media that means you must help reporters find other targets, put your story in a larger context, or create another, more exciting, story entirely.  

Successful Litigation PR means that lawyers, communications counsel, and others are part of your defense team from the start, to implement a winning strategy, not just a courtroom strategy.

 

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