Global Investigations                      °                     Corporate Security Services

Issues Management

From politics to product marketing, success turns on how well you manage issues. Fighting a battle over an issue chosen by your adversary means you will have to explain your position. And when you are explaining, you are losing.

Solution: reframe the debate – get your position out front.

Example: Don’t fight for justice for criminals. Fight instead to protect the rights of all Americans to justice. Redefine the issue; redefine the victims. Tell a passionate story.